Retention Strategy
Helping brands optimize & grow through expert strategy.
100+ stores
I have worked with a diverse range of brands across various industries, from e-commerce and fashion to technology and consumer goods. My experience spans businesses of all sizes, allowing me to adapt strategies to different audiences, customer lifecycles, and market trends. This broad industry knowledge enables me to implement best practices that drive engagement and revenue, no matter the niche.
Why work with me?
As a freelance email marketing strategist, I specialize in helping brands optimize their email programs to drive engagement, revenue, and retention. With expertise in Klaviyo, I take a data-driven approach to ensure seamless execution across teams while focusing on strategy and continuous optimization. I work closely with stakeholders, including designers, copywriters, and developers, to manage workflows, ensure timely campaign execution, and keep projects on track.
My services cover comprehensive email strategy creation, where I develop full-funnel automation workflows and campaign plans tailored to business goals. I also implement segmentation strategies to deliver targeted messaging to the right audience, ensuring better engagement and list hygiene. Additionally, I provide A/B testing and optimization, analyzing key variables such as subject lines, content, and send times to refine and improve email performance.
Beyond email campaigns, I help brands build deeper customer relationships through loyalty, referral, and review programs. These initiatives encourage repeat purchases, foster brand advocacy, and enhance customer retention. My approach is backed by real-world experience, having worked with a variety of brands across different industries. My work is endorsed by clients and colleagues who recognize my ability to deliver results and improve email marketing efficiency.
If you’re looking for an experienced strategist to elevate your email marketing efforts, let’s connect!
“He had no problems jumping in and automating our email marketing, auditing our Facebook ads, and working with partners for cross promotion efforts.”
Kirill Yudovski
“ He goes above and beyond for his clients, ensuring that their email + SMS communications are strategic, on-brand, and revenue-generating. He is an excellent problem solver and communicator.”
Elizabeth Cordova
“ I can’t speak highly enough of Alan as en email and retention marketing expert, strategy manager, and supervisor. There is no doubt in my mind that any company that has the good fortune of working will Alan in any capacity, will not only thrive, but flourish.”
Matt Walton